HSBC Group

At HSBC, the health and well-being of our employees remains of utmost importance.  Many of our roles are permitted to work from home (in states in which HSBC is licensed to operate) until further notice. Upon resumption of normal operations, this role may be performed at our New York, New York office.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role is responsible for supporting the central brand strategy for HSBC US, including social media strategy development, content execution, partnership development and client engagement / event tactics. As a member of the team, this individual is responsible for managing HSBC US social media activity, across all businesses through content and partnership development, event execution and project management. This includes reinforcing HSBC core values and amplifying a holistic strategy from pre to post event. 

The role holder is responsible for:

• Working closely with the brand & business marketing teams to develop and execute integrated brand calendar and social media strategies
• Help coordinate messaging, creative and production logistics for brand
• Manage social media schedule, working with all businesses and functions and keep all stakeholders updated on content schedule
• Measure & report the effectiveness of each channel & content
• Utilize bi-weekly / monthly results to optimize performance
• Project manage third party partnerships or vendors from contract stage to delivery, ensuring all contractual benefits are utilized and leveraged
• Support brand partnerships and assets associated with global partnerships
• Support the extended team with event execution as needed such as invite copy, virtual/live platform/venue set up, speaker logistics, post recaps, promotional gifts, etc
• Manage updates on central hub (intranet) and one-brand calendar
• Help identify platforms and contribute to the negotiation of virtual platform contracts and well as vendor management
• Modify local and global processes to adopt best practices and incorporate feedback as appropriate for developed content
• Instill trust and confidence with our stakeholders, sponsors and partners and cement yourself as trusted partner for brand activity
• Track action items and deliverables for each project and lead reviews with project stakeholders on a weekly basis
• Keep up with industry trends and make recommendations on new platforms and processes to make our business more effective.
• Process oriented mind that can help refine our processes and best practices over time.
• Collaborate with global brand & partnership teams to ensure alignment and best practice sharing
• Ability to brief agencies when applicable by writing creative briefs and project managing the creative/concepts.
• Manage project budget and effectiveness   

Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences throughout the event experience. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric.

• Extremely organized and process-oriented
• Self-directed and resourceful
• Positive and flexible
• Adaptable and calm in high-stress, tight deadline situations and patient in the face of changing priorities
• Great communicator with strong customer service skills who can interact well with people at all levels, from junior staff to CEOs
• An ability to work collaboratively in a cross-functional team environment
• Tech savvy and understanding of livestream best practices

Role Context

• The Event Assistant–is a member of the US Events Team and should work in collaboration with Group Marketing Teams as well as the US Marketing Team to deliver and execute a cohesive partnership and event plan.
• It is expected that the jobholder identifies and implements change continually to enhance the effectiveness of marketing activities based on clear measurement and evaluation methodologies.

Employment eligibility to work with HSBC in the U.S. is required as the company will not pursue visa sponsorship for these positions

• Educated to degree level (or equivalent).
• At least 2 years experience in partnership and event marketing, preferably within the  financial services industy. 
• Understanding of partnership and event marketing, with the ability to evaluate opportunuities and prioritise those that will drive the most effective return.
• Ability to understand customer insight and design and deliver marketing activities which respond to customer needs and expectations of HSBC.
• Understanding of the financial services industry, ideally within the commercial banking and wealth industry
• Understanding of changing market and marketing landscape and target audience consumption habits.
• Experience with attention to detail in all aspects of event and sponsorship planning and delivery.
• Demonstrable experience of activity planning processes, budgeting, and ability to develop measurements and metrics to evaluate campaign effectiveness.
• Excellent oral and written communication skills, ability to liaise with colleagues at all levels.
• Strong team player, collaborative, collegiate approach – able to interact effectively with colleagues across different parts of the business, ability to work in virtual teams across multiple geographies
• Experience of working with agency partners

#wayup

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.